A three hour focused meeting and briefing only for Senior Executives on Strategic Design and Innovation:
Design is about transformation.
Process and form. Systems for and with humans.
Design is broad. Design is everywhere.
Hence, the role and value of design may sometimes be confusing.
There is a need to build a shared language on “innovation by design” and align strategy.
We will explore design ideas, opportunities, visions and practices for relating and uncovering how
Design can engage with organisational worlds.
We will be working with a systems approach, human-centred. The design areas are often interconnected and labelled as per Interaction Design, Experience Design, Service Design, Scenario Design, Concept Design, Communication Design and Strategic Design. And there is of course “Design Thinking”.
We will work on product concepts and build prototypes.
We will translate insights and patterns into customer scenarios embodied by personas.
We will revisit design principles to ground UX action plan.
Design is a matter of tempo, tone and texture.
Alok Nandi is QGLUE’s Designer in Residence, Principal at Architempo, active as Creative Director, UX Strategist and Interaction Designer. He is also Vice President of IxDA, Interaction Design Association. He is also visiting professor in design schools and MBA programs, including the Institut Paul Bocuse, launched by 3*Michelin chef Bocuse in Lyon, France, providing world-class excellence in hospitality management.
Leading design teams of publishing companies in Belgium and France (Casterman, the publisher of Adventures of Tintin; groupe Flammarion), he then got involved in R&D programs to explore storytelling with technologies, AR & VR installations for museums and public places. In 2004, he launched Architempo to explore the multiple dimensions of design: from interaction design to exhibitions (red dot design museum, St-Etienne Design Biennale), interventions and conferences (chair of Interaction14 in Amsterdam). He launched PechaKucha Night in Brussels in 2007 and is a regular speaker in international conferences/events.
His first professional life was in brand management at Procter & Gamble. In parallel, he conceived and published “Satyajit Ray at 70” in 1991, with exhibitions in Cannes Film Festival, London, Paris, Nantes. He was Japan Foundation Fellow in 1996, working on Japanese movies. He also coproduced a feature-length documentary on/in Mongolia screened in 45+ international festivals and 25+ TV channels.