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What is
Service Design Thinking

Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.

Design Thinking is a methodology that is used to innovate and solve business problems. Service Design is about applying design thinking and design methodologies into material products.

Uncover opportunities and hidden potential in your organization

Learn the framework that helps build digital ecosystems

Align various stakeholders and leaders towards a single purpose

Create real business impact over sustained periods of time

Create a culture of design and empathy in your organization

Understand tools and techniques that are shaping the world today



What will you
Learn & Do at the workshop

What is Service Design/Design Thinking for Services
Importance of service design in today’s economy and principles of service design


Writing the Problem Statement
Technique to identify and write the right problem statement


Understanding Stakeholders and Users
Business Goals and priorities, Vision Statement


Personas, Empathy Maps
Deriving Insights and Techniques to create Persona of user, Persona of Associate within organization


Current Scenarios to identify pain points
Current Journeys of personas and prioritization of focus areas


Ideation and Prioritization
Ideation tools and techniques


Future Scenarios and Moments of Max Impact
Visualize the future state and prioritize the relationship defining “moments”


The goals of prototyping; Designing Prototypes

The Design Thinking workshop could be termed as “Design Thinking Made Easy”. It introduced the concepts in a simple yet impactful manner. Key learnings for me after the workshop were –  to focus on creating new solutions in addition to just focusing on selecting best solutions. The power & significance of empathy was another key learning for me. The way the session was conducted was unique. As the facilitator was extremely flexible and grounded. I highly recommend this workshop to all business leaders .”

Anand Prakash, VP & Chief Quality Officer

HCL Infosystems

Get FREE Consultation

Contact Us to arrange a call back for free consultation on how our workshops can be of benefit to you and your organisation.

  • There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.
  • Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.
  • 2 days (8 hours each day)
  • Case studies, detailed presentations in classroom, Individual and group exercises and games, field research.

Frequently asked

Fast Facts about QAI

QAI is a leading global consulting and workforce development organization addressing ”Operational Excellence” in knowledge intensive service organizations.

Courses offered from 8 Domains
Countries Served

  • For details on Pricing, Schedule or to request a call back, contact here


    In-House Trainings

    Understand how Design Thinking helps organisations discern unmet needs and create value from insights with our In-House Training and Consulting.


    Group Registrations

    It will be an interactive session so bring along your team. We offer special packages for group registrations.

  • Download Design Chronicles by Sudhindra V.

    The download link will be mailed to you after submission.