Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.

Design Thinking is a methodology that is used to innovate and solve business problems. Service Design is about applying design thinking and design methodologies into material products.


What will you learn?

  •  Emerging decision makers build their expertise in this workshop with specific design tools and methods as well as understand the end to end human centered framework.
  • Uncover opportunities and hidden potential in your organization
  • Learn the framework that helps build digital ecosystems
  • Align various stakeholders and leaders towards a single purpose
  • Create real business impact over sustained periods of time
  • Create a culture of design and empathy in your organization
  • Understand tools and techniques that are shaping the world today

There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.

1) What is Service Design/Design Thinking for Services

Importance of service design in today’s economy and principles of service design


2) Writing the Problem Statement

Technique to identify and write the right problem statement


3) Understanding Stakeholders and Users

Business Goals and priorities, Vision Statement


4) Personas, Empathy Maps

Deriving Insights and Techniques to create Persona of user, Persona of Associate within organization


5) Current Scenarios to identify pain points

Current Journeys of personas and prioritization of focus areas


6) Ideation and Prioritization

Ideation tools and techniques


7) Future Scenarios and Moments of Max Impact

Visualize the future state and prioritize the relationship defining “moments”


8) Prototyping

The goals of prototyping; Designing Prototypes

1) What are the prerequisites and eligibility criteria?

Ans: There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.
2) What are the requirements for the workshop?

Ans: Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.

3) What is the duration of the course?

Ans:  2 days (8 hours each day)

4) What will be the mode of training?

Ans: Case studies, detailed presentations in classroom, Individual and group exercises and games, field research.

5) What is the training fee?

Ans: Single registration: Rs. 30,000 plus tax
Get 10% off on a group of 4 or more participants.

6)What is the venue of Bangalore?

Ans: The Park Plaza
Sy #90/4 Marathahalli,
Outer Ring Road, Munnekollalu Village,
Bangalore 560037 | India

The Service Design Thinking workshop is a part of Design Thinking Workshops organised by QAI in Delhi and Bangalore. The workshops are conducted by Sudhindra V.


Sudhindra V, till recently was the Chief Design Officer for IBM India. He is QAI’s Designer in Residence and the Founder and CEO of the new age design studio, Design Unbounded. He is the author of the book “Design Chronicles – Design is an attitude” and has conducted 100+ workshops mostly involving senior leaders including C level folks from various organisations.

In the field for over 18 years, he has been recognized for his work through awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards.

He is an active Interaction Design Association (IxDA) volunteer and was till recently the Regional Co-ordinator for IxDA Asia. He is a recognised Thought Leader in Design Thinking and is regularly seen sharing his thoughts over articles or as a speaker in conferences and to many start ups as an advisor.

Design Thinking

Design Thinking Course

Design Thinking workshop

Workshops in this series:


Design Thinking

Design Thinking Course

Design Thinking workshop

Design Thinking training

Service Design Thinking

Design Thinking workshop bangalore

Design Thinking workshop india