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Design Thinking for Digital Experiences

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What is Design Thinking for Digital Experiences

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Design Thinking for Digital Experience involves shaping rapid, integrated customer experience and delivering Digital Transformation, imagining entire customer journey that is faster, cheaper, and great to use.

It is an approach focused on the human being that is able to uncover through multidisciplinary, collaborative perspectives that render thoughts and processes tangible, paths that lead to innovative business solutions. It is a method of problem-solving strategy wherein the data collected is expressed visually in order to create new strategies, ways and methods to solve problems, create opportunities or strengthen weaknesses.

Meet
Sudhindra V.

QAI’s Designer
in Residence

Former Chief Design Officer,
IBM

Founder and CEO of the new age design studio, Design.Unbounded

Author of the book “Design Chronicles – Design is an attitude”.

Former Chief Design Officer for IBM India.

Conducted 100+ workshops mostly involving very senior leaders including C level folks from various organisations.

Regional Co-ordinator for IxDA Asia.

In the field for over 18 years, he has been recognized for his work through awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in Interactive Media Awards and Internet Advertising Awards.

Uncover opportunities and hidden potential in your organization.

Learn the framework that helps build digital ecosystems

Align various stakeholders and leaders towards a single purpose

Create real business impact over sustained periods of time

Create a culture of design and empathy in your organization

Understand tools and techniques that are shaping the world today

Workshop
Benefits

Get FREE Consultation

Contact Us to arrange a call back for free consultation on how our workshops can be of benefit to you and your organisation

What will you
Learn & Do at the workshop

 

Importance of Design and What is Design Thinking
Importance of design in today’s economy; Design Thinking Principles; What is meant by a “digital experience.

 

Writing the Problem Statement
Technique to identify and write the right problem statement

 

Understanding Stakeholders and Users
Business Goals and priorities, Vision Statement; Techniques to understand digital behaviour of consumers

 

Personas, Empathy Maps
Deriving Insights, Segmentation, and Techniques to create Persona and Empathy of Users

 

Current Scenarios to identify pain points
Current Journeys of personas and prioritization of focus areas

 

Ideation and Prioritization
Ideation tools and techniques

 

Psychology based design
Principles of Psychology based design to create meaningful digital interactions

 

Future Scenarios and Moments of Max Impact
Visualize the future state and prioritize the “moments”

 

Prototyping
The goals of prototyping; Designing Prototypes

  • There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.
  • Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.
  • 2 days (8 hours each day)
  • Case studies, detailed presentations in classroom, Individual and group exercises and games, field research.
  • Single registration: Rs. 30,000 plus tax
  • Get 10% off on a group of 4 or more participants.

Frequently asked
Questions

Fast Facts about QAI

QAI is a leading global consulting and workforce development organization addressing ”Operational Excellence” in knowledge intensive service organizations.

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  • For details on Pricing, Schedule or to request a call back, contact here


     

    In-House Trainings

    Understand how Design Thinking helps organisations discern unmet needs and create value from insights with our In-House Training and Consulting.

     

    Group Registrations

    It will be an interactive session so bring along your team. We offer special packages for group registrations.












  • Download Design Chronicles by Sudhindra V.






    The download link will be mailed to you after submission.






  • You will receive an email with the download link of the course catalogue.